News
Blog
The Power of Innovation in Shaping Customer Perception and Business Performance
The Role of Human Psychology in Decision Making: Insights from Behavioral Economics, Government Policy, and Business Practices
Understanding the Limits of Perfect Market Knowledge in Marketing
The Impact of Social Bias on Decision-Making in Marketing: Implications and Business Examples
The Power of Customer Perception: Why Focusing on Emotion is Key to Long-Term Brand Success
Selling Different: Leveraging Psychology for Lasting Impact
The Role of Effective Communication Strategies in Supporting Premium Prices for Tea Plantations
The Role of Communication in Business: Enhancing Customer Relationships and Brand Reputation
How Place Strategy Can Enhance Your Sales and Marketing Reach
Overcoming Product Resistance: Why Consumers Hesitate to Adopt even Superior Products
The Double-Edged Sword of Shareholder Micromanagement: Weighing the Positive and Negative Impacts on Business Performance.
The Perils of Unqualified Shareholders: When Experience Meets the Challenges of a Modern, Tech-Driven Business Environment
The Power of Fame: Why Visibility Creates Opportunities for People and Businesses
The Role of Marketing in Business Success: A Critical Perspective
Implementing a Customer-Centric Strategy in the Tea Business: A Pathway to Sustainable Growth and Market Success
Amazon’s Customer-Centric Strategy: The Key to Sustained Growth and Market Leadership
The Risk of Neglecting Marketing Orientation: Why Sustainable Business Growth Requires Customer-Centric Strategies
he Risks of B2B Companies Underinvesting in Communication and Marketing
Why Marketers Should Use Surveys for Customer Feedback and How to Improve the Feedback Process
Improving Survey Accuracy: Strategies to Overcome Random Responses and Gain Reliable Customer Insights
The Impact of a Marketing Department Without a Proper Budget or Qualified People
Hidden Costs: Why Businesses Must Consider Marketing as a Core Cost of Production
The Emotional Power Behind Branding: Why Emotion is Key in a Marketing Strategy
Enhancing Customer Experience Marketing for Long-Term Benefits
Understanding Client Motivations and Barriers to Purchase from you
The Long-term Impact of Irrelevant Cost Cutting in Organizations
Understanding Impulse Buying: Strategies for Marketers
How Abundance of Data Can Misguide a Marketing Strategy
Harnessing Human Behavior and Social Copying: Strategies for Marketers to Boost Sales
