About
Dr Mawo Martin Luther.
Researcher and writer. His work brings together human psychology and technology, applied to African businesses.
15+years across sectors
1,000+topics studied
Doctoratein management
About me
Decisions are human first.
I am a researcher and writer with a background that combines human psychology and technology. I study how these fields meet and shape decisions: in markets, in organisations and in the minds of buyers.
Over fifteen years I have worked across sectors, from early-stage projects to established enterprises. I hold a doctorate in management and keep researching technology, business practice and behavioral science.
This platform is where I share that work: articles grounded in research and observation, written for founders, managers and marketing teams.
Areas of knowledge
Four disciplines, one lens.
Psychology & human behavior
How people decide, and how organisations behave.
Technology & digital tools
Practical digital tools that streamline operations.
Business development
Growth strategies and how to implement them.
Research & analysis
Over 1,000 business and behavioral science topics studied.
Questions
Before you ask.
What is psychological marketing?
Using what we know about human behavior to shape messages and offers around how customers actually decide.
Do these articles represent my employer?
No. Everything here reflects my personal views and research, shared for information and education. It does not represent my employer or any affiliated organisation.
Questions about the research?
Write to Dr Mawo through the contact page.
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