There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not measured in delegate counts or square footage of exhibition space. It is measured in whether the sector starts organizing itself around the platform,...
Business
The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the argument. Reduce tariffs, eliminate non-tariff barriers, harmonize standards, invest in cross-border infrastructure, and the 1.4 billion-person African...
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian high-altitude Bourbon. Kenyan AA. These names carry weight in specialty cafes from Tokyo to Toronto. And yet the continent that grows them captures a...
Beyond Certification: The Buyer Trust Strategy Rwanda Needs
Rwanda’s tea sector has spent years building the right foundations: certified farms, traceable supply chains, cooperative structures that reach 50,000 smallholder farmers organized into 23 cooperatives. The numbers reflect it. Tea generated USD 114.8 million in...
Why Rwanda Tea Tops Mombasa: Lessons for African Producers
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what Rwandan tea averaged per kilogram at the Mombasa Tea Auction in 2025, the highest of any origin on the floor, in a market where the continental average...
Why African Business Leaders Cannot Say No to New Ideas
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a system that was not ready to receive it. I have seen this across industries in Kigali, Lagos, Nairobi, and Abidjan. A startup finds traction, starts...
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