In Rwanda and across East Africa, many businesses are unknowingly undermining their own growth through a dangerous habit trying to save money in the wrong places. It’s what the English proverb calls being pennywise and pound foolish saving a few francs today only to...
Introduction: The Paradox of Marketing Power In business, it seems logical that the bigger the marketing budget, the stronger the impact. Yet the opposite is often true. Many of the world’s most iconic marketing movements from Red Bull to Airbnb started not with deep...
It sounds poetic “Your first customer is your employees.” But beyond the quote, there’s a practical truth that defines whether organizations build sustainable growth or struggle with silent disengagement. 1. Employees Are the First Market You Must Convince Before your...