Specializing in behavioral science.
Across Africa, particularly in agribusiness, most SMEs believe they are operating with a strategy. What they actually have is a plan. And that confusion is not just semantic. It is expensive. I have sat across from founders in Kigali, Nairobi, Abidjan, and Lagos....
In business environments obsessed with structure, compliance, and process, creativity is often misunderstood. We tend to think of creativity as something mysterious or artistic an unpredictable spark reserved for designers or advertising agencies. But in marketing,...
Our businesses are becoming more structured, more measured, more process-driven yet many are becoming less bold. We are building dashboards faster than we are building differentiated brands. In emerging markets, that is a dangerous imbalance. Africa does not reward...