Across Africa, particularly in agribusiness, most SMEs believe they are operating with a strategy. What they actually have is a plan. And that confusion is not just semantic. It is expensive. I have sat across from founders in Kigali, Nairobi, Abidjan, and Lagos....
In business environments obsessed with structure, compliance, and process, creativity is often misunderstood. We tend to think of creativity as something mysterious or artistic an unpredictable spark reserved for designers or advertising agencies. But in marketing,...
Our businesses are becoming more structured, more measured, more process-driven yet many are becoming less bold. We are building dashboards faster than we are building differentiated brands. In emerging markets, that is a dangerous imbalance. Africa does not reward...
In business, what we call “strategy” is often retrospective storytelling. We design frameworks. We build dashboards. We track KPIs to the decimal point. All of it gives us a comforting illusion of control. But the uncomfortable truth is this: many breakthroughs in...
Across Africa, I observe a recurring mistake in business strategy: the belief that numerical roadmaps alone can solve market challenges. Spreadsheets are expanding. Dashboards are multiplying. KPIs are tightening. Yet sales are stagnating. The issue is not a lack of...
Air travel is often misunderstood as a technical business, a matter of aircraft, fuel, schedules, and safety protocols. But after years of observing business systems, customer behavior, and service gaps across industries, I have come to a simple conclusion: airlines...
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