News
Let’s Thinks togther
Research-backed insights for founders, managers and marketing professionals building businesses across Africa.
Sonic Branding: How Sound Logos Build Emotional Loyalty
“You can close your eyes but you can’t close your ears.” Anonymous When most people…
The Silent Influencer: How Background Music Shapes Consumer Behavior in Physical Spaces
“Your customer may not remember the furniture, the lighting, or even the product… but…
The Sound of Persuasion: How Music Turns Listeners into Buyers
“If your product had a voice, would people sing along?” In an age where attention…
Creativity in the 4Ps Marketing Strategy of the Tea Industry
In today’s competitive beverage market, creativity in tea marketing is more important…
How to Stay Competitive in a Saturated Market: Strategies for Success in a World of Abundance
In today’s saturated market, where product options are overwhelming and consumer…
The Fantasy of Perfect Markets: Why Business Schools Get Marketing So Wrong.
Walk into any business school lecture, finance meeting, or corporate strategy session,…
Why Marketing Strategies Fail And How to Prevent It
Marketing strategies often fail because they are built on the illusion of a perfectly…
When Defensive Thinking Becomes a Liability
In today’s fast-moving business landscape, agility and boldness are essential. Yet, a…
Market Realities vs Top-Down Strategy in Export Agriculture: Who Really Drives the Value
In the world of export agriculture, particularly in commodity-based trade, business…
The Risk-Return Paradox: Why Companies Expect Big Rewards Without Taking Bold Steps
In today’s hyper-competitive business landscape, companies are under increasing pressure…
How Technology Can Help Tea and Coffee Farmers Become More Resilient and Profitable
Farming is not what it used to be. The rains are changing, pests are becoming more…
The Long Game: Lessons from Tech Giants and Agribusiness on Building Sustainable Success.
In today’s culture of instant gratification, it’s easy to believe that success in…
How Financing Institutions and the Expo Can Drive Investment in Rwanda’s Coffee and Tea Sectors
Rwanda’s coffee and tea industries are among the country’s most significant contributors…
The Power of Sales Targets: Why Existing Clients Are the Engine of Business Success
In the world of sales and marketing, the conventional wisdom often places significant…
Boosting Africa’s Coffee and Tea Industries on Global Trade Platforms
Africa’s coffee and tea industries have long been at the heart of the global market, yet…
Why Big Companies with Healthy Cash Flow Fear Risk While Startups Thrive
In the world of business, risk is often viewed as the enemy of stability. Yet, this very…
Exploring the Growth of Rwanda’s Tea and Coffee Industry
Rwanda, often referred to as the “Land of a Thousand Hills,” is known for its rich…
How to Unlocking Long-Term Business Success
Effective business networking is at the heart of any successful hosted buyers program….
Unlocking New Opportunities for African Tea and Coffee Farmers
The future of African tea and coffee farming holds immense promise, but it also comes…
The Hidden Risks of Overrelying on AI and Technology in Marketing
In Today’s fast-paced digital landscape, businesses are increasingly turning to…
Why Innovation Should Come Before Protocol in Business and Science
The structured world of business and science, often prioritize protocol and strict…
The Interconnection of Business, Innovation, and Marketing
Departments like sales, marketing, operations, and finance are often viewed as separate…
How Marketing Teams Can Overcome Challenges in Today’s Evolving Competition
In the fast-paced and ever-evolving world of marketing, teams face unprecedented…
How Businesses Can Leverage Product Psychology to Avoid Consumer Disappointment and Foster Long-Term Loyalty
With the current consumer landscape, businesses are under intense pressure to innovate…
Why Successful Business Owners Must Keep Learning
As a business owner, especially one who has been running a profitable business for over…
Seven Military-Inspired Strategies to Supercharge Your Business Success
The highly competitive business world, standing out and achieving success requires more…
How Technology is Transforming the Tea Industry: From Optional to Essential
In today’s fast-paced business environment, the role of technology in the tea industry…
How to Hire and Train for Performance: Overcoming Recruitment Challenges in Sales and Marketing
Hiring and training for high performance in sales and marketing is crucial for achieving…
The Power of Human Psychology in Business: Why Behavior Drives Success
In the fast-paced world of business and marketing, it’s easy to get caught up in the…
Overcoming Ambiguity in Business: The Power of Human Capital and Behavior
In the world of business, success is often attributed to a variety of external factors:…
Dr MAWO Martin
I decode human behavior to transform marketing for African businesses.
Behavioral Marketing · Kuala Lumpur, Malaysia · 15+ Years Research