There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not...
Brand & Growth
The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the...
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian...
Beyond Certification: The Buyer Trust Strategy Rwanda Needs
Rwanda’s tea sector has spent years building the right foundations: certified farms, traceable supply chains,...
Why Rwanda Tea Tops Mombasa: Lessons for African Producers
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what...
Why African Business Leaders Cannot Say No to New Ideas
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a...