Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential...
Sales
The Power of Sales Targets: Why Existing Clients Are the Engine of Business Success
In the world of sales and marketing, the conventional wisdom often places significant emphasis on attracting new clients. This focus on client acquisition is understandable, as businesses seek to grow and expand their customer...
How to Hire and Train for Performance: Overcoming Recruitment Challenges in Sales and Marketing
Hiring and training for high performance in sales and marketing is crucial for achieving long-term business success. However, the process of recruiting the right talent for these departments comes with unique challenges. In today’s competitive business environment,...
How Top-Down Control Stifles Creativity and Innovation in Sales and Marketing: A Death-End Approach
The current speed of business environment, particularly within the realms of sales and marketing, traditional top-down management structures can create significant barriers to creativity and innovation. As a business owner, I have observed firsthand how such a...
The Hidden Cost of Rapid Switching: Why Constant Task Shifting Is Bad for Business
In today’s fast-paced business world, companies often believe that multitasking and rapid switching between tasks can increase efficiency. However, studies have shown that this constant shift actually leads to inefficiency, particularly in areas like marketing. Below...
The Influence of Innovation in Business, Marketing
In today's dynamic and competitive landscape, innovation in business, marketing is no longer just a buzzword, but a critical driver of success. Companies that embrace and effectively implement innovative strategies are better positioned to capture market share,...
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