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The Risks of Top-Down Marketing Strategies in Business
Understanding Markets: The Power of Bottom-Up Marketing
How Do Luxury Brands Ensure a Good Customer Experience Using Psychology to Perceive Value Rather Than Objective Value?
The Importance of Talent Over Family in Recruitment for Innovative Business
Brand Brain: Why African Agribusiness Should Think About Branding Their Fresh Farm Products
The Psychology of Menu Design in Marketing: Crafting a Dining Experience That Sells
The Psychological Effects of Using Well-Known Voices in Advertising Campaigns.
The Role of Voice in Persuasion. How marketer use voices to get you committed.
The Real Role of Advertisement for a Tea Plantation: Psychological Benefits in Supermarkets
A Comprehensive Approach to Marketing Strategy: The Role of Data Intelligence, Context, and Human Behavior.
The Power of Synchronization: How Aligning Marketing and Sales Drives Business Success
How to build a ritualistic product/brand with a cult-like following and establish long-term customer relationships
How to take advantage of technology and AI to better customer experiences and trigger business growth.
The Role of Emotions in Consumer Decision-Making
The Impact of Neuroscience on Marketing and Advertising
How to Create Advertising Campaigns That Resonate with Your Target Audience
Current Trends in Marketing and Advertising for 2024
