The expo theme this year is Blending Africa’s Finesse with Global Business. That phrase does a lot of work in...
Behavioural science
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian...
Why Rwanda’s Export Growth Depends on Buyer Psychology
Rwanda produces some of the finest tea and specialty coffee on the continent. The altitude is real. The quality is...
Why African Business Leaders Cannot Say No to New Ideas
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a...
How to Build a Business That Can Think New Without Losing What Works
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an...
The Psychological Mistakes That Keep Airline Customers Away
Air travel is often misunderstood as a technical business, a matter of aircraft, fuel, schedules, and safety...