Rwanda produces some of the finest tea and specialty coffee on the continent. The altitude is real. The quality is...
Behavioural science
Why African Business Leaders Cannot Say No to New Ideas
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a...
How to Build a Business That Can Think New Without Losing What Works
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an...
The Strategy Illusion: Why Most African Agribusiness SMEs Are Playing Without a Real Game
Across Africa, particularly in agribusiness, most SMEs believe they are operating with a strategy. What they actually...
Creativity in Marketing: Why Small Offences Against the System Unlock Opportunity
In business environments obsessed with structure, compliance, and process, creativity is often misunderstood. We tend...
Explore Before You Exploit: Why African Businesses Need a Loose Marketing Strategy
Our businesses are becoming more structured, more measured, more process-driven yet many are becoming less bold. We...