There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not measured in delegate counts or square footage of exhibition space. It is measured in whether the sector starts organizing itself around the platform,...
Strategies
What ACT Expo 2026 Said to the African Coffee and Tea Sector
A first-hand account of what happened in Kigali from 8 to 10 July, what the Opening Plenary established, and what every stakeholder who was not in the room needs to understand now WHAT HAPPENED The Africa Coffee and Tea Expo 2026 took place at the Kigali Convention...
The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the argument. Reduce tariffs, eliminate non-tariff barriers, harmonize standards, invest in cross-border infrastructure, and the 1.4 billion-person African...
Blending Africa’s Finesse: 5 Decisions That Build Premium
The expo theme this year is Blending Africa’s Finesse with Global Business. That phrase does a lot of work in six words. It names both an asset and a problem. The finesse exists. The blending with global business, the commercial translation of that finesse into...
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian high-altitude Bourbon. Kenyan AA. These names carry weight in specialty cafes from Tokyo to Toronto. And yet the continent that grows them captures a...
Beyond Certification: The Buyer Trust Strategy Rwanda Needs
Rwanda’s tea sector has spent years building the right foundations: certified farms, traceable supply chains, cooperative structures that reach 50,000 smallholder farmers organized into 23 cooperatives. The numbers reflect it. Tea generated USD 114.8 million in...
Join the Divi Newsletter
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut arcu leo, finibus quis orci a, condimentum aliquam massa. Quisque pharetra tincidunt ex sit amet fermentum.






