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Rwanda’s tea sector has built a strong quality and certification base, supporting USD 114.8 million in export revenue in fiscal year 2023/2024. But certification gets a product to the auction floor. It does not, on its own, set the price it fetches there. …
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what Rwandan tea averaged per kilogram at the Mombasa Tea Auction in 2025, the highest of any origin on the floor, in a market where the continental average...
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an opportunity that pushes African business leaders to introduce new ideas faster than their organizations can absorb them. If you have not read it, start...
Across Africa, particularly in agribusiness, most SMEs believe they are operating with a strategy. What they actually have is a plan. And that confusion is not just semantic. It is expensive. I have sat across from founders in Kigali, Nairobi, Abidjan, and Lagos....
Our businesses are becoming more structured, more measured, more process-driven yet many are becoming less bold. We are building dashboards faster than we are building differentiated brands. In emerging markets, that is a dangerous imbalance. Africa does not reward...
Across Africa, I observe a recurring mistake in business strategy: the belief that numerical roadmaps alone can solve market challenges. Spreadsheets are expanding. Dashboards are multiplying. KPIs are tightening. Yet sales are stagnating. The issue is not a lack of...
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