Why Leadership Is Proven Long Before the Judges Score a Cup This September, the tea world converges on Nairobi for the...
Brand & Growth
The Convergence Argument: Why ACT Expo Changed the Sector
There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not...
What ACT Expo 2026 Said to the African Coffee and Tea Sector
A first-hand account of what happened in Kigali from 8 to 10 July, what the Opening Plenary established, and what...
The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the...
Blending Africa’s Finesse: 5 Decisions That Build Premium
The expo theme this year is Blending Africa’s Finesse with Global Business. That phrase does a lot of work in...
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian...