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Rwanda’s tea sector has built a strong quality and certification base, supporting USD 114.8 million in export revenue in fiscal year 2023/2024. But certification gets a product to the auction floor. It does not, on its own, set the price it fetches there. …
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what Rwandan tea averaged per kilogram at the Mombasa Tea Auction in 2025, the highest of any origin on the floor, in a market where the continental average...
Rwanda produces some of the finest tea and specialty coffee on the continent. The altitude is real. The quality is documented. The certifications exist. And yet, year after year, Rwandan exporters leave significant value on the negotiating table not because the...
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a system that was not ready to receive it. I have seen this across industries in Kigali, Lagos, Nairobi, and Abidjan. A startup finds traction, starts...
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an opportunity that pushes African business leaders to introduce new ideas faster than their organizations can absorb them. If you have not read it, start...
Air travel is often misunderstood as a technical business, a matter of aircraft, fuel, schedules, and safety protocols. But after years of observing business systems, customer behavior, and service gaps across industries, I have come to a simple conclusion: airlines...
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