Why Leadership Is Proven Long Before the Judges Score a Cup This September, the tea world converges on Nairobi for the...
Behavioural science
The Convergence Argument: Why ACT Expo Changed the Sector
There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not...
Blending Africa’s Finesse: 5 Decisions That Build Premium
The expo theme this year is Blending Africa’s Finesse with Global Business. That phrase does a lot of work in...
The Extraction Reflex: Why Africa Sells Coffee Raw
Africa grows some of the most sought-after coffee on earth. Ethiopian Yirgacheffe and Sidamo. Rwandan and Burundian...
Beyond Certification: The Buyer Trust Strategy Rwanda Needs
Rwanda’s tea sector has spent years building the right foundations: certified farms, traceable supply chains,...
Why Rwanda Tea Tops Mombasa: Lessons for African Producers
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what...