Air travel is often misunderstood as a technical business, a matter of aircraft, fuel, schedules, and safety protocols. But after years of observing business systems, customer behavior, and service gaps across industries, I have come to a simple conclusion: airlines...
In Rwanda and across East Africa, many businesses are unknowingly undermining their own growth through a dangerous habit trying to save money in the wrong places. It’s what the English proverb calls being pennywise and pound foolish saving a few francs today only to...
Introduction: The Paradox of Marketing Power In business, it seems logical that the bigger the marketing budget, the stronger the impact. Yet the opposite is often true. Many of the world’s most iconic marketing movements from Red Bull to Airbnb started not with deep...
It sounds poetic “Your first customer is your employees.” But beyond the quote, there’s a practical truth that defines whether organizations build sustainable growth or struggle with silent disengagement. 1. Employees Are the First Market You Must Convince Before your...
Across the developing world, cities are expanding at an unprecedented pace. Governments, investors, and talent are all drawn to the same urban centers chasing opportunities, infrastructure, and visibility. But when development becomes too city-centric, it quietly...
Across Africa, many family businesses fail to survive beyond the first generation not only because of poor succession planning, but also because of a deeper issue: a lack of marketing and customer focus. While founders are often driven by passion and hard work, they...
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