Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential...
Marketing
The Power of Sales Targets: Why Existing Clients Are the Engine of Business Success
In the world of sales and marketing, the conventional wisdom often places significant emphasis on attracting new clients. This focus on client acquisition is understandable, as businesses seek to grow and expand their customer...
Boosting Africa’s Coffee and Tea Industries on Global Trade Platforms
Africa's coffee and tea industries have long been at the heart of the global market, yet they face challenges in fully leveraging international trade platforms to enhance their competitiveness. With countries like Ethiopia, Kenya, and Rwanda leading coffee production,...
Why Big Companies with Healthy Cash Flow Fear Risk While Startups Thrive
In the world of business, risk is often viewed as the enemy of stability. Yet, this very risk is what fuels the growth and success of small businesses and startups. Big companies, despite having a healthy cash flow, are often hesitant to take risks, preferring to play...
How to Unlocking Long-Term Business Success
Effective business networking is at the heart of any successful hosted buyers program. With the right strategies in place, participants can turn initial interactions into long-term, meaningful partnerships. My research provides a blueprint for optimizing these...
The Hidden Risks of Overrelying on AI and Technology in Marketing
In Today's fast-paced digital landscape, businesses are increasingly turning to Artificial Intelligence (AI) and automation to drive their marketing strategies. While these tools undoubtedly offer efficiency, scalability, and data-driven insights, they also bring...
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