Air travel is often misunderstood as a technical business, a matter of aircraft, fuel, schedules, and safety protocols. But after years of observing business systems, customer behavior, and service gaps across industries, I have come to a simple conclusion: airlines...
Insights
Why Clients Don’t Just “Get It” And What to Do About It
In business, one of the biggest frustrations is this: Clients don’t always do what we want even when it seems obvious. We might assume that if our product or service is clearly valuable, clients will naturally understand and take action. Or that if we explain things...
The Risk-Return Paradox: Why Companies Expect Big Rewards Without Taking Bold Steps
In today’s hyper-competitive business landscape, companies are under increasing pressure to deliver outsized returns rapid growth, market share expansion, innovation breakthroughs all while avoiding missteps and playing it safe. This mindset, though common, is...
How Financing Institutions and the Expo Can Drive Investment in Rwanda’s Coffee and Tea Sectors
Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential...
Boosting Africa’s Coffee and Tea Industries on Global Trade Platforms
Africa's coffee and tea industries have long been at the heart of the global market, yet they face challenges in fully leveraging international trade platforms to enhance their competitiveness. With countries like Ethiopia, Kenya, and Rwanda leading coffee production,...
Why Big Companies with Healthy Cash Flow Fear Risk While Startups Thrive
In the world of business, risk is often viewed as the enemy of stability. Yet, this very risk is what fuels the growth and success of small businesses and startups. Big companies, despite having a healthy cash flow, are often hesitant to take risks, preferring to play...
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