A first-hand account of what happened in Kigali from 8 to 10 July, what the Opening Plenary established, and what...
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The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the...
Blending Africa’s Finesse: 5 Decisions That Build Premium
The expo theme this year is Blending Africa’s Finesse with Global Business. That phrase does a lot of work in...
Why Rwanda’s Export Growth Depends on Buyer Psychology
Rwanda produces some of the finest tea and specialty coffee on the continent. The altitude is real. The quality is...
Why African Business Leaders Cannot Say No to New Ideas
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a...
How to Build a Business That Can Think New Without Losing What Works
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an...