Specializing in behavioral science.
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Rwanda’s tea sector has built a strong quality and certification base, supporting USD 114.8 million in export revenue in fiscal year 2023/2024. But certification gets a product to the auction floor. It does not, on its own, set the price it fetches there. …
There is a number that should stop every coffee and tea producer on this continent. That number is $3.24. It is what Rwandan tea averaged per kilogram at the Mombasa Tea Auction in 2025, the highest of any origin on the floor, in a market where the continental average...
Rwanda produces some of the finest tea and specialty coffee on the continent. The altitude is real. The quality is documented. The certifications exist. And yet, year after year, Rwandan exporters leave significant value on the negotiating table not because the...