In today’s highly competitive marketplace, businesses must strategically choose their locations to maximize visibility, accessibility, and customer engagement. This is where the concept of the place strategy comes into play. As one of the 4 Ps of marketing—Product,...
In a world filled with innovation, it’s fascinating and sometimes frustrating that consumers often resist adopting products that are undeniably superior to existing alternatives. These products promise better features, improved efficiency, and an enhanced experience....
Based on my experience working with some of the most powerful individuals across Asia and Africa, here's a breakdown of the advantages and disadvantages a business may face when shareholders attempt to micromanage, with the impact largely depending on the...