There is a threshold that trade platforms cross when they stop being events and start being institutions. It is not measured in delegate counts or square footage of exhibition space. It is measured in whether the sector starts organizing itself around the platform,...
Dr. MAWO MARTIN
Specializing in behavioral science.
Posts By Dr. MAWO
What ACT Expo 2026 Said to the African Coffee and Tea Sector
A first-hand account of what happened in Kigali from 8 to 10 July, what the Opening Plenary established, and what every stakeholder who was not in the room needs to understand now WHAT HAPPENED The Africa Coffee and Tea Expo 2026 took place at the Kigali Convention...
The AfCFTA Tea and Coffee Opportunity Is Behavioral, Not Logistical
Everyone who has followed the AfCFTA conversation for the last five years has heard the logistical version of the argument. Reduce tariffs, eliminate non-tariff barriers, harmonize standards, invest in cross-border infrastructure, and the 1.4 billion-person African...



