Specializing in behavioral science.
Most businesses that fail on innovation did not fail because the idea was bad. They failed because the idea entered a system that was not ready to receive it. I have seen this across industries in Kigali, Lagos, Nairobi, and Abidjan. A startup finds traction, starts...
In the first article in this series, I named a specific behavioral trap: innovation anxiety, the fear of missing an opportunity that pushes African business leaders to introduce new ideas faster than their organizations can absorb them. If you have not read it, start...
Across Africa, particularly in agribusiness, most SMEs believe they are operating with a strategy. What they actually have is a plan. And that confusion is not just semantic. It is expensive. I have sat across from founders in Kigali, Nairobi, Abidjan, and Lagos....