Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential...
Dr. MAWO MARTIN
Business Strategist and Sales & Marketing Expert, specializing in behavioral science research within the tea and coffee industries.
Posts By Dr. MAWO
The Power of Sales Targets: Why Existing Clients Are the Engine of Business Success
In the world of sales and marketing, the conventional wisdom often places significant emphasis on attracting new clients. This focus on client acquisition is understandable, as businesses seek to grow and expand their customer...
Boosting Africa’s Coffee and Tea Industries on Global Trade Platforms
Africa's coffee and tea industries have long been at the heart of the global market, yet they face challenges in fully leveraging international trade platforms to enhance their competitiveness. With countries like Ethiopia, Kenya, and Rwanda leading coffee production,...