In business environments obsessed with structure, compliance, and process, creativity is often misunderstood. We tend to think of creativity as something mysterious or artistic an unpredictable spark reserved for designers or advertising agencies. But in marketing,...
Our businesses are becoming more structured, more measured, more process-driven yet many are becoming less bold. We are building dashboards faster than we are building differentiated brands. In emerging markets, that is a dangerous imbalance. Africa does not reward...
In business, what we call “strategy” is often retrospective storytelling. We design frameworks. We build dashboards. We track KPIs to the decimal point. All of it gives us a comforting illusion of control. But the uncomfortable truth is this: many breakthroughs in...