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The Impact of Social Bias on Decision-Making in Marketing: Implications and Business Examples

The Impact of Social Bias on Decision-Making in Marketing: Implications and Business Examples

by Dr. MAWO MARTIN | Jan 14, 2025 | Behavioural science, Business, Marketing Africa

In today’s fast-paced and interconnected world, human decision-making is influenced by more than just logical analysis or rational thinking. One of the most powerful factors in shaping our choices is social bias, where we prioritize how others perceive our decisions...

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