In today’s fast-paced market, many businesses aim to make a quick profit but fail to consider the long-term customer experience or the value they provide over time. A business with a short-term, profit-driven focus, without an understanding of customer needs and...
Marketing
he Risks of B2B Companies Underinvesting in Communication and Marketing
In today’s fast-paced and increasingly competitive business environment, marketing and communication are often the difference between success and failure. While this concept is well understood in the B2C (business-to-consumer) world, B2B (business-to-business)...
Why Marketers Should Use Surveys for Customer Feedback and How to Improve the Feedback Process
In today’s competitive business landscape, understanding customer preferences, pain points, and behavior is more crucial than ever. Customer feedback is a powerful tool for marketers to gain insights that drive decision-making, enhance customer experience, and refine...
Improving Survey Accuracy: Strategies to Overcome Random Responses and Gain Reliable Customer Insights
one of the challenges with surveys is that respondents may not always answer questions thoughtfully or consistently. This can result in inaccurate or misleading data, which ultimately undermines the insights marketers hope to gain. People might provide random...
The Impact of a Marketing Department Without a Proper Budget or Qualified People
As someone who has worked with businesses across various industries, I’ve seen firsthand the transformative power of a well-funded and well-staffed marketing department. However, I've also witnessed the detrimental effects of a marketing team that lacks either the...
Hidden Costs: Why Businesses Must Consider Marketing as a Core Cost of Production
In today's rapidly evolving marketplace, businesses are increasingly confronted with a competitive landscape that demands more than just innovation in products and services. It requires strategic thinking, seamless execution, and an integrated approach to the entire...
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