Across Africa, many family businesses fail to survive beyond the first generation not only because of poor succession planning, but also because of a deeper issue: a lack of marketing and customer focus. While founders are often driven by passion and hard work, they...
Across Africa, thousands of family businesses start with passion, vision, and determination yet few live long enough to see the second generation take the lead. While these businesses often form the backbone of local economies, many disappear once the founder steps...
In business, one of the biggest frustrations is this: Clients don’t always do what we want even when it seems obvious. We might assume that if our product or service is clearly valuable, clients will naturally understand and take action. Or that if we explain things...