Effective business networking is at the heart of any successful hosted buyers program. With the right strategies in place, participants can turn initial interactions into long-term, meaningful partnerships. My research provides a blueprint for optimizing these...
Dr. MAWO MARTIN
Specializing in behavioral science.
Posts By Dr. MAWO
Unlocking New Opportunities for African Tea and Coffee Farmers
The future of African tea and coffee farming holds immense promise, but it also comes with its set of challenges. As global demand for high-quality, sustainable coffee and tea continues to grow, African farmers have a unique opportunity to position themselves at the...
The Hidden Risks of Overrelying on AI and Technology in Marketing
In Today's fast-paced digital landscape, businesses are increasingly turning to Artificial Intelligence (AI) and automation to drive their marketing strategies. While these tools undoubtedly offer efficiency, scalability, and data-driven insights, they also bring...



