In the world of export agriculture, particularly in commodity-based trade, business success is often thought to rest on structured plans and disciplined execution. For many agricultural exporters and cooperatives, this translates into closely following government...
Dr. MAWO MARTIN
Specializing in behavioral science.
Posts By Dr. MAWO
The Risk-Return Paradox: Why Companies Expect Big Rewards Without Taking Bold Steps
In today’s hyper-competitive business landscape, companies are under increasing pressure to deliver outsized returns rapid growth, market share expansion, innovation breakthroughs all while avoiding missteps and playing it safe. This mindset, though common, is...
How Technology Can Help Tea and Coffee Farmers Become More Resilient and Profitable
Farming is not what it used to be. The rains are changing, pests are becoming more aggressive, and markets are less predictable. For tea and coffee farmers, especially those working small plots, these challenges can feel overwhelming. But there is good news:...



