In today’s fast-moving business landscape, agility and boldness are essential. Yet, a pervasive mindset often puts a brake on progress: defensive thinking. When marketing teams and decision-makers default to “playing it safe,” it’s not just innovation that suffers...
In the world of export agriculture, particularly in commodity-based trade, business success is often thought to rest on structured plans and disciplined execution. For many agricultural exporters and cooperatives, this translates into closely following government...
Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential...
In the world of sales and marketing, the conventional wisdom often places significant emphasis on attracting new clients. This focus on client acquisition is understandable, as businesses seek to grow and expand their customer...
Africa's coffee and tea industries have long been at the heart of the global market, yet they face challenges in fully leveraging international trade platforms to enhance their competitiveness. With countries like Ethiopia, Kenya, and Rwanda leading coffee production,...
In the world of business, risk is often viewed as the enemy of stability. Yet, this very risk is what fuels the growth and success of small businesses and startups. Big companies, despite having a healthy cash flow, are often hesitant to take risks, preferring to play...
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