The tea industry, with its rich tradition and competitive market dynamics, offers significant opportunities for growth and differentiation. While many tea producers focus primarily on the auction-based selling model, there’s growing potential for tea companies to...
Dr. MAWO MARTIN
Business strategist and Marketing consultant with extensive experience in advising companies across the board and sectors on implementing customer-centric strategies to drive growth.
Posts By Dr. MAWO
Amazon’s Customer-Centric Strategy: The Key to Sustained Growth and Market Leadership
Case Study: Amazon’s Customer-Centric Strategy and Its Impact on Success Introduction Amazon, the global e-commerce giant, is widely recognized for its customer-centric approach to business. Since its inception in 1994, Amazon has continually evolved to meet customer...
The Risk of Neglecting Marketing Orientation: Why Sustainable Business Growth Requires Customer-Centric Strategies
In today’s fast-paced market, many businesses aim to make a quick profit but fail to consider the long-term customer experience or the value they provide over time. A business with a short-term, profit-driven focus, without an understanding of customer needs and...