Across the developing world, cities are expanding at an unprecedented pace. Governments, investors, and talent are all drawn to the same urban centers chasing opportunities, infrastructure, and visibility. But when development becomes too city-centric, it quietly...
Dr. MAWO MARTIN
Business Strategist and Sales & Marketing Expert, specializing in behavioral science research within the tea and coffee industries.
Posts By Dr. MAWO
The Secret Behind Long-Lasting Family Businesses: An Obsession with Customers
Across Africa, many family businesses fail to survive beyond the first generation not only because of poor succession planning, but also because of a deeper issue: a lack of marketing and customer focus. While founders are often driven by passion and hard work, they...
Why Africa’s Family Businesses Rarely Survive a Generation and How to Change That
Across Africa, thousands of family businesses start with passion, vision, and determination yet few live long enough to see the second generation take the lead. While these businesses often form the backbone of local economies, many disappear once the founder steps...



