In today’s hyper-competitive business landscape, companies are under increasing pressure to deliver outsized returns rapid growth, market share expansion, innovation breakthroughs all while avoiding missteps and playing it safe. This mindset, though common, is...
Dr. MAWO MARTIN
Specializing in behavioral science.
Posts By Dr. MAWO
How Technology Can Help Tea and Coffee Farmers Become More Resilient and Profitable
Farming is not what it used to be. The rains are changing, pests are becoming more aggressive, and markets are less predictable. For tea and coffee farmers, especially those working small plots, these challenges can feel overwhelming. But there is good news:...
The Long Game: Lessons from Tech Giants and Agribusiness on Building Sustainable Success.
In today’s culture of instant gratification, it’s easy to believe that success in business should happen quickly even instantly. Social media is flooded with headlines about entrepreneurs turning small ideas into million-dollar ventures seemingly overnight. A TikTok...



