Specializing in behavioral science.
Farming is not what it used to be. The rains are changing, pests are becoming more aggressive, and markets are less predictable. For tea and coffee farmers, especially those working small plots, these challenges can feel overwhelming. But there is good news:...
In today’s culture of instant gratification, it’s easy to believe that success in business should happen quickly even instantly. Social media is flooded with headlines about entrepreneurs turning small ideas into million-dollar ventures seemingly overnight. A TikTok...
Rwanda’s coffee and tea industries are among the country’s most significant contributors to its economy, with thousands of smallholder farmers relying on these sectors for their livelihoods. However, to reach their full potential and meet global demand, these...